german · english

pr and marketing

National and international public relations and targeted image campaigns

Dr. Schaette Public relations Dr. Schaette – a pharmaceutical company – develops, produces and sells products that serve to keep animals and plants healthy. The spectrum hereby ranges from prophylaxis to therapy for both farm animals and pets. We are responsible for the German press work around the key subject healthy dog food and advise the company in all means of communication.		1919 marked the founding year of the company when the brothers Adolf and Carl Schaette founded Gebr. Schaette in Munich. In the 1950s, the company introduced numerous veterinary drugs into the market. Since 1961, the GmbH, an SME, is located in Bad Waldsee (Southern Germany). The products of Dr. Schaette are based on natural resources and free of genetic engineered organisms. More than 400 resources are being processed in the form of fresh and dried medical plants and spices, botanical extracts, (essential) oils, vitamins and minerals. They form precious base materials for the products that are manufactured with the latest manufacturing technologies and quality systems directly in Bad Waldsee. The meat used comes exclusively from food-producing animals, the vegetable resources – wherever possible – from organic cultivation. 80 employees are dedicated to the corporate philosophy and to the topic of sustainability. This fact is not only reflected in the products but also in the business management and the noncommercial engagement of the company. Many employees have a share as silent partners in the Dr. Schaette GmbH. For almost 90 years, Dr. Schaette GmbH was a family-run business. To secure the succession, the idea and the sustainable development of the company, in 2007, the shares of the company were conferred upon the WALA group with which a a close economical and ideal bond had been established since the 1970s.
				www.schaette.de

KeepCup Public relations KeepCup is the world’s first barista standard reusable cup designed for espresso coffee. Since it replicates the sizes of disposable cups, it fits under the group heads of espresso machines. For every coffee preference, there is a matching cup size: XS for a quick espresso, L for a delightful latte macchiato. From October 2011, sieben&siebzig is responsible for the brand’s media relations in Germany.		In 2009, with the support of Melbourne-based industrial designers CobaltNiche and graphic designers SouthSouthWest, KeepCup was launched. Its design and manageability follow the style of the disposable cup – for example, the KeepCup replicates their sizes, fitting perfectly under the group heads of espresso machines. Also, the lid and drinking hole remind of the classic take-away cup. But in fact, KeepCup can do much better than its disposable relative: For example, it comes with an insulating silicone band that protects the hands from heat and that can be used for marking the own coffee preferences such as cappuccino or flat white. Also, the drinking hole can be closed with a plug. KeepCup is lightweight, unbreakable, stackable and portable as well as dishwasher and microwave safe. It fits into most car cup holders and many bicycle bottle holders. Its matt plastic surface impresses with a pleasant feel. Optically, too, the colourful KeepCup distinguishes itself from competition. Every KeepCup can be unique: cup colour, lid, plug and insulating band are available in many colours and can be freely combined. For Abigail Forsyth, who owned a flourishing chain of coffee shops in Melbourne’s CBD before becoming CEO of KeepCup, protection of the environment via reduction of plastic waste was a major drive. Abigail continues to push towards this ongoing goal: “If we estimate that 80% of the active users drink 8 takeaway coffees per week, then over a year, KeepCup users will have diverted 300 million disposable cups from landfill. This equates to removing over 4.200 tonnes of disposable cups from the waste stream and saving enough energy to power 5.000 homes for a year. Furthermore, this leaves 70.000 trees left standing in a forest somewhere – that’s a lovely thought“. The cup is made from polypropylene (PP); the lid is made from low-density polyethylene (LDPE); the thermal band is made from silicone; and thermoplastic polyurethane (TPU) for the plug. All used materials are food safe and don’t contain any toxic bisphenol A.
				www.keepcup.com

cosmondial GmbH & Co. KG benecos – naturally beautiful Public relations Since 2008, benecos has been offering high quality BDIH certified natural cosmetics. With an appealing design and moderate pricing, the modern brand wants to allow for everybody to gain access to natural cosmetics. From October, sieben&siebzig GmbH is responsible for the company’s media relations and supports and advises benecos in all matters of communication.		Trend-conscious, appealing design and top quality. While the trend scouts are tracking down the latest beauty trends and upcoming colour ranges on behalf of benecos, the firm’s product developers make sure that the products are meeting the requirements of controlled natural cosmetics of German certificate label BDIH. Benecos’ product range offers a great variety of decorative cosmetics such as lip glosses, lip sticks, eye and lip liners, mascara, eye shadows, make up and powder. The nail polish in up to date colours is not BDIH certified but does not contain any harmful ingredients such as toluol, phtalate, formaldehyde and colophony, commonly accepted with other brands. The „Happy Nails“ are not just called like that, but really do make fashionistas happy with twelve exciting colours such as Spicy Chocolate, Vintage Red, Delicious Violet or Urban Grey. The permanent extension and advancement of the product range as well as regular analyses concerning the latest colour trends make benecos a natural alternative for other, conventional cosmetic brands. With its pricing, the brand arouses interest in new customers who so far only afforded natural cosmetics products conditionally. Controlled, modern natural cometics in an attractive design – appealing and accessible for everyone. This is how benecos successfully presents itself in many selling points in Germany, France, Sweden, Austria and many other European countries. The brand is available in the organic specialized trade, in natural cosmetics specialist shops, in health shops as well as in selected pharmacies and perfumeries. Needless to say that the ecoShowroom also presents current products and novelties!		Happy Nails
				www.benecos.eu

ANSOHO Public relations Pure, feminine, casual and sophisticated. Berlin Label ANSOHO stands for a clear line and for simple, yet luxurious knitwear. sieben&siebzig supports ANSOHO’s media relations.		The label ANSOHO was founded as early as 2006. Ever since, Anna Sophie Howoldt has been presenting her label regularly in tradeshows and in selected showrooms. The knitwear is made of 100% organic merino wool and organic cotton. The classy feel of the merino quality has a decisive influence on ANSOHO designs. Anna Sophie Howoldt’s passion for dance and yoga also plays a great role in her work. Her models, based on architectural cuts, are wearable, comfortable and flowing. At the same time, the simplicity and functionality of the pieces underline the elegance and delicateness so typical for this label. The product range includes a ladies line as well as some models for men. The primary focus is on cardigans, pullovers, dresses and skirts. Multifunctional is what encompasses this designer’s sustainable concept and approach to design. For example, ”Fledermauspullover“ (“Bat Pullover“), whose wide waist can also be worn as a turtleneck. Anna Sophie Howoldt is positive about the fact that a respectful interaction with nature and resources is indispensable for good design. For the designer, this builds the basis of her approach to any creative process. Thus, ANSOHO designs are timeless, self-confident favourites with changeable character. The complete collection is produced in Germany. Should you have any queries regarding ANSOHO, please do not hesitate to contact us.		AW Collection 11/12
				www.ansoho.com

Milde Public relations The eco label Milde as part of the green revolution stands for the beginning of an era in which the fashion world may and has to reinvent itself. We support the label with communication matters.		By conviction Milde exclusively applies organic cotton, fair-trade silk and recycled vintage materials. Milde spreads the notion of sustainability and assigns functionality a decisive role - for example with a model that can be both skirt and cape and can be recombined in the winter collection. The avant-garde, fresh-feminine creations are developed, dyed and sewed in Berlin. Any Milde collection is based on a conceptional fundamental idea and interpretes lifestyle into feminine models. The 2011 summer collection is inspired by the question „Golden age or golden cage?“, area of tension between utopia and dystopia. It captivates by themes of airy design with pleats, ruching and romantic ruffles – a dreamy picture of flowing materials. Open fabric edges are eye-catching features, coral-coloured marble effects accentuate the precious fabrics. The collection is nourished by an ambivalent lifestyle : Convenient luxury on the one hand, atmosphere of change on the other. For further information please contact us via email.		SS 11 Flowerbird
				www.milde-berlin.com

Wala Heilmittel GmbH Dr. Hauschka & Mikenke Consulting, concept, implementation, public relations In 2010/2011, Dr.Hauschka continues its cooperation with young designers. After the cooperation with kaviar gauche, the Berlin eco-fashion label Mikenke designed a limited, multifunctional designer piece for the natural cosmetics brand. During Berlin Fashion Week in January 2011, the fashion accessory was presented to the international fashion press. sieben&siebzig was overall responsible for the idea of designing a hairband, the event as well as the public relations.		On January 20th, 2011 and under the motto „rough meets gentle“, Dr.Hauschka cosmetics presented a multifunctional hair- and wristband made of organic salmonleather to the international fashion press. The accessory is the result of the cooperation with the designer duo Mikenke. Once more, Dr.Hauschka launches a limited fashion accessory, that creates a bridge between cosmetics and fashion. The presentation was rounded off by the photo exhibition of the Berlin photographer Constantin Falk, who pointed out the diversity of the salmonleather accessory as hair ornament and wristband. Between fashion week appointments, guests had the opportunity to freshen up in the Dr.Hauschka beauty lounge and get to know the new cosmetic line „lavender dreams“. The cooperation combines Mikenke‘s high standards in design with the philosophy of Dr.Hauschka cosmetics. The combination of an innovative but at the same time traditional material with timeless and emancipated design, is its result. As of March 2011, the fashion accessory will be available at selected department stores and concept stores. The proceeds to go the eurythmics project „What moves you?“ – which takes place in summer 2012 in Berlin. For further information, please do not hesitate to send us an email		Dr. Hauschka & Mikenke
				www.dr.hauschka.de

Reflection GmbH Reflection – The power of choice Public relations The foundation of the Reflection label results from Kimberley Steeb's own personal development. Based on a modern, Yoga shaped life-style and convinced that everyone is gonna change the world with ease, dedication and sense of responsibility she founded the online platform Reflection – The power of choice. We are responsible for communication matters.		Our inner values define our actions. We are free to organize our consumption according to our beliefs. The online platform Reflection – The power of choice provides ambitious, stylish and sustainable fair-traded fashion and cosmetics made of natural materials of transparent origin. We support and advise the company in their communication strategies. Together we are developing special public relations in order to combine life-style with sustainability. The two product lines „FeelWear“ and BodyandSoulCare“ are starting online. The „Feelwear“ collection is not just suitable for Yoga and Pilates, but also perfectly completes the daily outfit from casual to elegant. The trousers, bustiers, shirts, jackets and sleepwear are made of GOTS- and Fairtrade certified Indian eco-cotton. Functional design, cosy materials and a feminine look turn them into favourites – in the studio, aswell as at home or on tour. 100% Alpaca wool knitware, produced in cooperation with Bolivian social projects, complete the eco-cotton collection with timeless, elegant, convenient fashion, such as knitted trousers, ponchos, cardigans or legwarmers. The Body&SoulCare product line, consisting of seven precious bath and shower gels, soaps and body oils with natural essential oils is based on the Indian chacras theory and was developed together with the German company „Klar Seifen“. For 170 years quality, resource-saving production and the usage of organic cultivated oils have been top priority for „Klar Seifen“. Kim Steeb has already been searching for additional matching cooperation partners, new production methods and unconventional materials. When it begins in us it begins in others. If you have any questions about Reflection - The power of choice, please contact us at any time.		Ananda Sleeper Pants White
				www.reflection-online.de

Mann & Schröder GmbH natuderm®botanics Public relations natuderm®botanics is approved as registered raw material BDIH certified natural cosmetic that benefits from the legendary age-old Gingko Biloba powers. We take care of the entire public relations and support and advise the company in their communication strategies.		The core of the all-natural skincare line natuderm®botanics are the leaf extracts of the world's oldest tree. His fan-shaped, twofold leaves symbolise dynamism, softness and harmony. In Asia Gingko Biloba is revered for his longevity and healing power to this day. Extracts of the Gingko leaves combine active substances and prevent the skin from signs of early ageing. It tightens, strengthens your skin and stimulates cell renewal. Perfectly matching skin care series for all skin types result from organically cultivated plant oils and extracts such as olive oil, sallow thorn, hamamelis or antiphlogistic silver ions. According to strict guidelines the BDIH controlled, certified natuderm®botanics series is produced without minerals oils and synthetic perfumes or colorants. All products have been tested for skin compatibility and dermatological effectiveness. For further information please contact us via email.		Eye care cream
				www.natuderm-botanics.de

lebenslust GmbH Ambassador of Love Pressearbeit For our client Lebenslust GmbH from Cologne we conceptualised the public relations campaign „Ambassadors of Love“. Ambassadors such as Cosma Shiva Hagen from Hamburg and Nina Queer from Berlin intend to set positive signals for fairtrade condoms. We will organize the campaign from A to Z.		For „Ambassadors of Love“ cooperations with local scene clubs are realised exclusively in 20 German cities, starting with Cosma Shiva Hagen's sichtbar in Hamburg, aswell as Nina Queer's „Bar zum schmutzigen Hobby“ in Berlin. HIV campaigns, simpathetically and full of relish on the spot. The Lümmeltüten are available at the bar just in case for a little donation for the local AIDS prevention. Lebenslust head Oliver Gothe intends to provide information in order to reach the club scene directly. Although the German HIV prevention worked successfully and still does - especially an increasing number of young people takes bigger risks, particularly after drinking alcohol. Lümmeltüten are the only condoms to use with a good conscience, they are the essence of safer sex and produced sustainably and fair traded – unique in Germany. The FairDeal Trading organization controls the ecological rubber production value chain and provides social working conditions in order to exclude widespread child labour. Climate protection projects have helped to offset the 400 million tons of CO2 condom production emissions per year since August 2009. For further information please contact us via email.		Cosma Shiva Hagen in Hamburg
				www.lebenslust.com

SAN FLORIANO Public relations San Floriano merges treasures of nature with traditional perfumery. The results are demeter-luxury beauty products with individual character and their own particular charm – precious, traditional and esthetical. We are responsible for the public relations and advise in communication matters.		Currently San Floriano provides three exceptional products, unique on the market in quality and design. Traditional historical perfumery recipes are the key for the fragrance compositions of four types of tube-soaps. True to the exacting requirements of demeter guidelines in Germany, they are based on completely surfactant-free demeter olive oil and demeter cocoa butter. The 100% recyclable aluminium-tubes are not just a visual highlight, but also traditional in packaging without preservatives. The San Floriano Feinpeeling products consist of pure sea salt and completely additive-free demeter olive oil. Exquisite essential oils, lavender and tangerine complete this beauty product's efficiency and the containing beeswax comprises warmth and wellness. San Floriano massage candles consist of demeter Olive oil and beeswax enriched with lavender, mint, orange or calendula. After four minutes burning the wax composition will transform into smooth massage oil warming and relaxing your entire body. San Floriano, part of an innovative, traditional family-owned company from Bad Boll, Baden Württemberg, is a brand of the Jungebad KG. If you have any questions about San Floriano, please contact us at any time.		San Floriano Feinpeeling
				www.sanfloriano.de

KSIA Public relations Handbags and leather goods made in Germany – yesterday and today. The label KSIA from Berlin combines style with sustainability. sieben&siebzig will support KSIA in public relations.		After studying architecture and fashion design and spending several years in New York City, the designer Kasia Ehrhardt moved to Berlin and founded KSIA in 2010. The story of KSIA, however, started about 100 years ago. At that time Kasia’s great-grandfather produced leather goods and suitcases near the city of Leipzig in Germany. Kasia continues this legacy. All products are exclusively made with organically tanned leather and eco-friendly fabrics from Germany. The collection is handmade in Berlin. KSIA uses no liquid adhesives and only green electricity during construction. The KSIA collection is characterized by clean and elegant designs. KSIA stands for green and socially sustainable manufacturing practices, a high quality of construction and a fashionable and unique product. If you have any questions about KSIA, please contact us at any time.		Leather goods made in Germany
				www.ksia-berlin.de

FAHRER Public relations Bicycles are the most promising way of individual transport in the cities. Who cycles has the right to be eyecatching. Joachim Leffler from FAHRER has been supporting this idea aswell. We are responsible for the public relations and advise in communication matters.		A bike is more than just a vehicle. FAHRER's initiator Joachim Leffler presents a whole lifestyle beyond his idea. With his INDIVIDUAL CYCLING ACCESSORIES he runs upcycling in the truest sense of the word as exclusively recycled materials such as truck tarpaulins, big posters or boat covers are used for their production. It all started with reflector strips called BAND which have finally solved the conflict between trouser-legs and bike chains and even more convinced with its design. Shortly afterwards the practical bags KOMPLIZE and SCHLINGEL came along. Simply mounted to your handle bar your stuff safely reaches its destination with KOMPLIZE and SCHLINGEL – you can feel free. Due to the installed Eurobike 2010 awarded SPITZEL the ubiquitous iPhone navigates you through our streets. Ultimately you will find the key chain DIETRICH in your bags, which are both unique in colour and design just like the others. The FAHRER gang is exclusively produced in Berlins sheltered workshops. Social engagement and the integration of disadvantaged people led Joachim Leffler to this cooperation. He really appreciates the flexibility of trying something new aswell as the good quality of their manufactured products. If you have any questions about FAHRER, please contact us at any time.		iPhone mount SPITZEL
				www.fahrer-berlin.de

Ernemann Design GmbH tgkp – the good karma philosophy Public relations In summer 2010, the organic cotton baby- and toddler collection of tgkp–the good karma philosophy will come on the market. We support the ambitious label from Berlin in public relations.		tgkp offers casual, high-quality essentials in sizes 62 - 116. Because the shape and colour are well-matched, the pieces can be perfectly combined. The sporty and cool bodysuits, T-shirts, polos and hoodie‘s are characterised by its attention to detail and due to a special surface treatment they are especially soft and cosy. The tgkp designer Diana Ernemann has worked in the international clothing industry for 15 years. Her sense for style and trends has now developed a sophisticated and contemporary children's collection. An ecologically impeccable production and fair working conditions are a matter of course for her. Furtheron the company takes social responsibility and donates 10% of its profits to the disaster - immediate aid fund of the relief organisation „ Plan International Deutschland e.V. “. If you have any questions about tgkp, please contact us at any time. For further information please contact us via email.		Grey Rompers
				www.tgkpkids.com

VILDE SVANER Public relations Since 2008 VILDE SVANER designs fashion for men and women. We are responsible for the public relations and advising the designer Anne Gorke in communication matters.		VILDE SVANER develop elegant and urban fashion for women and men. The designs combine elegance and functionality, they are both modern, timeless and straightforward at the same time. Designer Anne Gorke focuses on the creation of her fashion. VILDE SVANER does not produce basics but modest extravagance made of organic cotton and recycled men's shirts. A sustainable realization of the drafts goes without saying. VILDE SVANER combines ecological and economical sustainability with esthetical ambitious fashion. Instead of producing extra summer and winter collections VILDE SVANER design timeless and easy combinations for all seasons. The recent collection's accessories such as shoes and leatherbags match perfectly to the already existing fashion items. All materials used are purchased from German companies and consist of completely organic and fair-traded cloth. One part of the production is done by regional sewers, the remaining work processes are realized by the designers themselves, especially the dyeing of the textiles. After finishing school Anne Gorke, born in Weimar, has worked for an Italian fashion label in Italy for one and a half year, where she collected qualifications and experience in fashion matters. After that she has been studying media theories and marketing in Weimar. If you would like further information on VILDE SVANER, please contact us via e-mail.		cocktail dress TULPE
				www.vildesvaner.com

Grüne Erde GmbH Grüne Erde Public relations Since the beginning of 2008 we have supported the Austrian brand Grüne Erde with public relations for natural cosmetics. Since 2010, Grüne Erde is represented in fashion business. We supported Grüne Erde in many projetcts, for examples to Berlin Fashion Week 2011 or to Berlin Press Days. For decades, Grüne Erde stands for ecological and sustainable products, which are caracterized by high quality and timeless design.The 25-year-old company from the Austrian Upper Almtal began as a small workshop for natural mattresses. Today the ecological showpiecebusiness searches for his equals in Europe.		Grüne Erde offers its customers everything for a healthy and natural living and sleeping as well as a wide range of natural cosmetics and fashion. Grüne Erde products stand for: the use of natural, renewable, toxic and pollutionfree resources of the highest quality that are organically grown; the renunciation of petrochemical-produced synthetic materials and an environmentally friendly production in Europe under strict environmental standards. The fashion collection Grüne Erde Organic Fashion is made by high security standards and stand out from fast moving branded articles which are produced at the expense of human and nature. This beautiful, sustainable and ecological produced chlothes with clear lines in harmonious colours feels indiscribable comportable. Grüne Erde Organic Fashion sets new standards and defined new the term of ecological fashion. Four collections Every Day Casual, Stylish Compfort, City Style and Relaxed Active permits you to be well dressed in all areas of life and enjoy a high wearing comfort all day. Furthermore, products are sold in over 15 Grüne Erde shops in Germany and Austria. The habitation lifestyle-worlds in Germany are in Berlin, Düsseldorf, Hamburg, Munich, Frankfurt, Nürnberg and Stuttgart. The natural cosmetics stores are in Berlin, Wiesbaden and Hannover. For further information please contact us via email.		Lamp Octo
				www.grueneerde.de

lebenslust GmbH Lebenslust Consulting, concept, implementation, public relations lebenslust – fairtrade & carbon-neutral condoms and TÜV-certified (German Association for Technical Inspection) vibrators. We support our Cologne-based client lebenslust GmbH with public relations for the fair trade products 'Luemmeltueten' and 'Vibratissimo'.		lebenslust stands for a new lust for life – and for a new lust for love. The product line ranges from Germany’s first fair trade condoms, to vegan oils and lubricants, to medical massage products and sexy TÜV-certified designer toys. Because love begins at first sight, lebenslust makes sure that the production of rubber, the raw material that is used for making condoms, meets highest quality standards. All condoms are fairly traded - with each purchase customers show their disapproval for child labour and support fair terms of trade within the rubber production. All lebenslust products are subject to comprehensive internal and external quality controls. The lebenslust GmbH produces primarily in Europe and Germany, respectively. For further information please contact us via email.		Glückskugeln variations
				www.lebenslust.com

greenaffairs theKEY.to Public relations thekey.to is the new international trade fair for green fashion and sustainable lifestyle. Between 1st and 4th July 2009, theKEY.to offers an innovative platform for sustainable fashion labels in Berlin. We are responsible for the public relations and advise in communication matters.		The chosen brands are pioneers in fair and ecological production and convince with innovative design and high quality. The fair itself shows a new direction: all display furniture is made of impeccably sustainable materials. Thanks to its unique architecture concept and ecological materials, the event will be nearly 100% recyclable. The trade fair is more than just about fashion. With slow-food gastronomy, organic beauty, cultural highlights, fashion shows, workshops and parties, theKEY.to presents an entire progressive lifestyles spectrum. theKEY.to is Co-founder of the young organisation GREENaffairs, an initiative that develops green projects and establishes professional events, conferences and workshops. Gereon Pilz von der Grinten with Rostislav Komitov (creative agency fairactivities) and Frans Prins (Grass Routes Foundation) initiated TheKEY.to. For further information please contact us via email.
				www.thekey.to

Jivamukti Berlin GmbH JIVAMUKTI YOGA BERLIN Public relations In November 2008, the Jivamukti Yoga Berlin was opened by Anja Kühnel and Moritz Ulrich as Yoga*Loft. It was the first yoga studio specialising in Jivamukti Yoga™ in Berlin. Since November 2008 it is one of 8 worldwide Jivamukti Yoga Studios. We support the Jivamukti Yoga Berlin with public relations.		The Jivamukti Yoga Berlin puts emphasis on teaching the yoga philosophy, the reasons why we want to bring our body in particular positions and why yoga was ever invented. The studio loft persuades with a pleasant mix of simplicity and comfort. Additionally, all teachers are trained in the Jivamukti-Yoga technique and have years of experience as practicing yogis. The Jivamukti Yoga Berlin regularly offers exciting workshops with unusual themes - Jivamukti Yoga™ serves as a unifying element between completely different worlds: for example a Jivamukti Yoga™ open class with a DJ Set of Princess Superstar from New York or the wild style of Jules Febre who melts Jivamukti Yoga together with Hip Hop. For further information please contact us via email.		Jivamukti Yoga Berlin
				www.jivamuktiberlin.de

Made-by Deutschland GmbH Made-by Consulting, concept, implementation, public relations During Fashion Week 2009 we carried out a guerrilla marketing campaign for our client MADE-BY, in order to give Berlin’s citizen an understanding of the benefits of fair textile production.		MADE-BY is a non-profit organisation. It is an initiative of Solidaridad, the pioneer of Fair Trade, and was founded in Netherlands in 2004. Since 2008, MADE-BY supports German fashion brands in improving the social and ecologic aspects of their production chain. The idea is to make the supply and production chain transparent for consumers. With the MADE-BY code in the garment, one can use the online "Track&Trace" system, find out where the garment was made and by whom and that way ensure the sustainable production of it. MADE-BY clients are for example the labels Kuyichi, Edun, Imps + Elfs and many more. During fashion week and around the Bebelplatz and other interesting locations, the mobile button-team gave away little MADE-BY sewing sets with the blue button. In the future, the blue button shall be the distinct sign for social and environmentally friendly clothing. For further information please contact us via email.		Angelica Blechschmidt mit dem MADE-BY — button-team
				www.made-by.nl

Wala Heilmittel GmbH Dr.Hauschka & Kaviar gauche Consulting, concept, implementation, public relations Since 2006, we have been in charge of the strategic shift of the traditional cosmetics brand Dr.Hauschka, to the fashion world. The result of the first important cooperation: a premium cosmetics bag with the fashion label Kaviar gauche from Berlin.		Together with our client Dr.Hauschka we hosted a pitch for a fashion accessory in 2007. Renowed designers like Sabrina Dehoff or the New Yorker label Corell participated. In November 2007, after a goal-orientated selection and many conversations, the decision was made and the Dr.Hauschka cosmetics bag came on the market. The prestigious fashion label Kaviar gauche from Berlin bag had designed the bag. The cream-coloured bag combines the advantages of both brands, it is eco-friendly, close to nature and skin-friendly, elegant, casual and changeable at the same time. The net proceeds from the sale of the Dr.Hauschka cosmetics bag went into the "Rosenprojekt", a project of the German famine relief in Afghanistan. The bag was limited to 400 exemplars and was sold in a few selected department stores. In addition to the conception and complete realisation, we were responsible for the targeted public relations. For further information please contact us via email.		The result of the first important cooperation: a premium cosmetics bag with the fashion label Kaviar gauche from Berlin.
				www.drhauschka.de

Melro's Best GmbH Melro's Best NFC juice Consulting, public relations The NFC juice producer Melro’s Best has been our client since 2007. In addition to the continuous public relations we also advise the company in their communication strategy and develop marketing campaigns.		The product range of Melro’s Best contains four different NFC pineapple juices, produced without any additives like sugar, water or preservatives. After the harvest in Malaysia, the fruits are processed and bottled in tin plate cans. That way the juices remain enzyme-active and are more durable. Melro’s Best juices are available in the flavours pineapple, mango, guava and passion fruit. They taste pure, just as good as in exotic cocktails. The friendly family business celebrated its 10-year anniversary in 2008. The development of new, exciting 100% natural products is already in process. For further information please contact us via email.		The product range of Melro’s Best contains four different NFC pineapple juices, produced without any additives like sugar, water or preservatives. After the harvest in Malaysia, the fruits are processed and bottled in tin plate cans.
				Press (pdf) www.melrosbest.de

Weimar Visionen GmbH & Co. KG Weimar Visions - festival of thought Public relations, sponsors Since 2006 and once a year, 100 visionaries meet in Weimar to discuss topics like life, humanity, work, economic activity and creation. In August 2008 we took over the public relations and acquisition of sponsors for the third festival of thoughts.		The Weimar visionaries want to influence the next step of the development our society and culture. They understand their event as an opportunity to explore their own capability for change and to define life, humanity, work, economic activity and creation in a new and meaningful way. The topic in 2008: “Self-encountering – forensics amongst Eastern wisdom and Western science”. More than 15 speakers illuminated the topic from different perspectives. Together with participants of workshops and discussions a link was built between the spirituality and culture of Asia on one hand, and the Western analytical thinking on the other. Based on this, the Weimar Visions will expose the topic “How do we create reality” in 2009. Exciting speakers and lectures are already in the process of planning. For further information or accreditation please contact us via email.		The topic in 2008: "Self-encountering – forensics amongst Eastern wisdom and Western science".
				Press (pdf) www.weimarervisionen.de

Wala Heilmittel GmbH Dr.Hauschka goes Fashion Consulting, concept, implementation, public relations In the course of the strategic shift of our client Dr.Hauschka into the fashion world, we were responsible for the organisation and public relations of the trade fair appearances at the Bread&Butter in Berlin and Barcelona as well as the Premium in Berlin in 2006, 2007 and 2008.		The first appearance of the cosmetic brand Dr.Hauschka at a fashion trade fair was from 14th – 16th July 2006 at the Bread&Butter in Berlin. Professional Dr.Hauschka beauticians presented and explained the product range to visitors – stressed fairgoers could get refreshed with Dr.Hauschka products. One year later at the Bread&Butter in Barcelona, we exclusively invited a selected group of journalists and celebrities to a special Dr.Hauschka treatment and created an oasis in the middle of the trade fair turmoil. At the Premium 2008, Dr.Hauschka proved its competence in fashion once again. Together with the young eco-fashion label slowmo we have developed a designershirt made of organic cotton and kapok for the stand personnel. The shirt, that is not available in shops, fascinated visitors and journalists likewise. For further information please contact us via email.		The shirt, that is not available in shops, fascinated visitors and journalists likewise.
				www.drhauschka.de