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Berlin Trendwalks on sustainable consumption Feel the change! ![]() |
How do I live ecologically correct without being unindulgent as a city slicker? Which consumer trends am I subject to, and how do I deal with them? – These problems formed the leitmotif of the first two Trendwalks organized by the ecoShowroom together with Dr. Willer. 15 persons each, all of them interested in trends and with most varied backgrounds – among them entrepreneurs, journalists and students; old-established Berliners as well as foreign tourists – set off for one exciting afternoon across the city under the expert guidance of the consumer sociologist. Together, the most thrilling spots on all different areas of life – among them clothes, food, sports and living –, were visited. During the first walk, the co-owner of the presumably hippest location for frozen yogurt, efa’s in Prenzlauer Berg, explained how he and his partner adapted his partner’s family tradition of icecream manufacturing and this way helped establishing biological frozen yogurt in Berlin. Obvisouly, this stop involved a (yummy!) tasting. At trainingslager, an exclusive fitness concept, the participants learned everything about the desire for individuality in sports. Indiviualism instead of mass processing was also the message of the minimalistic bikes decorating the walls of bike showroom stilrad°°. Whilst visiting Jan Kath's exceptional showroom during the second walk, the participants learnt about the elements that make a rug sustainable: If it is made from discarded Indian sarees or dyed with stinging nettle color, for example. On Oranienburger Strasse, the group got the chance to touch century-old stones that now form part of modern bathrooms. Give boxes, vertical gardens, Random Acts of Kindness, grey water recycling systems: Dozens of more ore less ecological trends were examined carefully, Dr. Willers expertise was soon becoming apparent. Needless to say that no one was starving during the walk since the physical well-being was supported by food bags with yummy bio snacks. Upon their return to the ecoShowroom, the groups were welcomed with cremant or respectively mulled wine and a tasty fruitbuffet (biological, of course) and got the chance to discuss their new impressions and socialise. The next Trendwalk will be taking place on March 16, 2012. According to requirements, it can also be offered in English this time. Also, individual dates can be arranged. For more information, please contact us via veranstaltungen@ecoshowroom.de. |
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