Berlin Trendwalks on sustainable consumption
Feel the change!
|How do I live ecological in a metropolitan environment? Which consumer trends am I subject to and how do I deal with them? These questions form the guiding themes of our Trendwalks organised by sieben&siebzig in corporation with Dr. K. Willer. Each time trend interested people – among them entrepreneurs, journalists and students - set off their way through Berlin under the expert guidance of the consumer sociologist. Exciting and innovative places are being visited on different areas of life, for example food, fashion or wellness. With the first Trendwalk for instance, the co-owner of the trendy frozen yoghurt café Efa's explained how he and his business partner have adapted the family ice cream tradition to current consumer wishes and thus was able to establish the biological frozen yoghurt in Berlin. During the second walk, participants learned, what makes a carpet sustainable in the exceptional showroom of Jan Kath and in the Oranienburger Straße the group touched century-old stones that adorn exclusive bathrooms. On the third walk the designers of Umasan World informed about innovative textiles and at Princess Cheesecake the participants tasted delicious organic treats. Give boxes, vertical gardens, eco-mobility: Many green trends are carefully examined in this manner and illuminated by Dr. Willers expertise. Thereby of course no one has to famish during the exciting walks. For the guests' refreshment the goodie-bags filled with delicious organic snacks are provided and when returning to the ecoShowroom the participants have ample opportunity to exchange ideas on what they have learned and are able to make new contacts over cool drinks. Our Trendwalks can be organised in English if demanded. In addition, individual appointments are possible by arrangement. The next Trendwalk on upcycling will be held on 28th March 2014. Registrations will be accepted via firstname.lastname@example.org.||