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Dr. Schaette - the HealthConcept for animals

We are delighted to welcome Dr. Schaette GmbH as our agency’s latest customer. Just in time for the new year, we will be supporting the experts on animal health from Bad Waldsee (Southern Germany) with their German PR work. About 80 employees are dedicated to the corporate philosophy and to the topic of sustainability. The respect towards animals and the dilligent use of natural resources and agents have been crucial to the thinking and action of Dr. Schaette. With selected medical plants, traditional herbs, natural minerals and further raw materials, Dr. Schaette HealthProducts support and boost the power, health and well-being of pets and farm animals – based on the principles of phytotherapy. Since 2007, Dr. Schaette has been part of the Wala group. We are looking forward to a dedicated and turbulent cooperation with the experts on our four-legged friends.

More information can be found here: www.schaette.de

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New trend edition
"Urban Nature"

Urban Beauty loves Urban Nature. Deep blue, metallic-red grenade, soft white and warm shades of berry – this is what the winter season of 2011/2012 looks like at natural cosmetics brand benecos. As of now, it’ll be all about discovering the new trend edition „Urban Nature“ at your beauty counter! The deep black eyeliner and the precious nail polishes lend a mystical aura to their wearer, while the light-coloured, creamy kajal and the eye shadow (that comes in four soft colours) create highlights around the eyes. Matching slimline lipsticks simplify the application with their narrow leads. All products except the nail polishes carry the BDIH certificate for certified natural cosmetics. The polishes come without toluol, camphor, phthalate, formaldehyde and colophony, making them especially health-friendly. Benecos’ products are available in the ecoShowroom as well as in organic specialist shops and in selected pharmacies and perfumeries.

If you have any queries concerning benecos, please do not hesitate to send us a mail.

www.benecos.eu

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Coffee break for
Berlin Fashion Week
Just like in the past years, the ecoShowroom offered a relaxed alternative to this winter’s Fashion Week bustle. The ecoShowroom Coffee Break for Fashion Week invited all fashion victims to relax between the Fashion Week tent and fairs and, naturally, to discover the latest eco trends. Numerous journalists, buying agents, opinion leaders of the green scene and end consumers visited the ecoShowroom during Berlin Fashion Week on January 19-21, 2012. Sustainable fashion made by Grüne Erde Organic Fashion, benecos natural cosmetics and upcycling bike accessoires by FAHRER were presented on a trade professionals day and two public days. KeepCup, the first barista standard reusable cup for takeaway coffee, participated as well. The cup could be filled with yummy organic espresso, thanks to an espresso vehicle parking just outside. Delicious organic pies and croissants of bakery Beumer & Lutum and mousse au chocolate of Weißenhorner completed the indulgence.
If you missed the Fashion Week events, don’t worry: There’s more coming up during the next months! On February 6, 2012, expert Dr. Barbara Happe of urgewald e.V. talks to those interested about Social Banking. On March 16, we will host the third Trendwalk along Berlin’s most thrilling eco spots, guided by well-renowned consumer sociologist Dr. Ragnar Willer.

Please find further information on the event on www.ecoshowroom.de/veranstaltungen. Registrations can be taken via veranstaltungen@ecoshowroom.de.